Australian owned · made for Australian bubs

Launching February 2027

Six kits. One extraordinary year.

A new Nurture Kit every two months, matched to what your bub is working on right now.

Be first when the kits land

The Nurtory quilted play mat laid out on grass beside a picnic basket

The Wonder Nurture Kit box open on a timber floor, with its contents and the play mat beside it

Wonder Nurture KitNurtory Sensory Playmat

Matched to the stageTimed to your bub’s two-month stage.

Curated with expertsEach kit is being shaped with early-childhood specialists.

AS/NZS ISO 8124 testedTested to Australian safety standards before launch.

Delivered warmlySix kits across the year, each with a Parent Playbook: what’s inside, and why.

0–12 months

Six kits, built around how fast they change.

Pick any stage below. You’ll see what’s in that box, and what the world is actually like for a baby that age.

Swipe to see all six

The Nurtory Sensory Playmat laid out on grass

Nurtory Sensory Playmat+6 stage-matched inclusions

0–2 months

WonderNurture Kit

Nurtory Soft Book+8 stage-matched inclusions

2–4 months

ReachNurture Kit

The Rainbow Spinner+7 stage-matched inclusions

4–6 months

RollNurture Kit

Cause-and-Effect Pop-Up Box+7 stage-matched inclusions

6–8 months

DiscoverNurture Kit

Nurtory Blocks+9 stage-matched inclusions

8–10 months

BuildNurture Kit

The Rainbow Stacker+7 stage-matched inclusions

10–12 months

PioneerNurture Kit

“These show how babies typically develop, not a schedule yours should be keeping to — the range between healthy babies is wide.”

2:14 am

We did the research. You get the good part.

The peace-of-mind part

The research, the safety checks, the choosing. Done.

You've got enough on at 2am. Here's what we take off your plate.

Made for Australian bubs

Built on Australia’s Early Years Learning Framework and Montessori principles.

The national framework Australian early-learning centres are guided by — written for babies growing up here.

Safe, down to the last thread

Every item tested to AS/NZS ISO 8124, Australia’s toy safety standard, before it ships.

Every kit, curated with experts

All six are chosen with early-childhood specialists and mapped to an exact two-month window.

Fewer things. Better play.

A handful of intentional pieces for the stage they’re in, not a pile to wade through.

Packed in Sydney, by parents

An Australian business, boxed by hand, written the Aussie way.

Kits across the first year

What you get

See the kits before anyone else.

Revealed one at a time before launch. Join before the first reveal and you’ll see every one of them.

i
The kits, before launchEach one, unwrapped for you before it goes public.
ii
Discounts and early accessExclusive discounts, and early-bird access to limited stock at launch.

Free to join. We’ll only write when there’s something worth seeing.

Ten seconds, two fields — it takes you back up to the form.

Privacy Policy

Last updated: 2 October 2026

1. About This Policy

Nurtory Pty Ltd (ABN 60 697 775 027, "Nurtory", "we", "us" or "our") respects your privacy. This Privacy Policy explains what personal information we collect, why we collect it, how we use, store and disclose it, and how you can access, correct, or complain about that information.

This Policy applies to our website at nurtory.com.au (the "Website"), our Nurture Kit services and any other way you interact with us — including by phone, email, live chat, social media, or in connection with a competition or promotion we run (together, the "Services"). It does not apply to the practices of third parties we don't control, including third-party websites you may link to from our website.

Nurtory operates only in Australia. This Policy is designed to comply with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) (the "Privacy Act"), and we intend to comply with it as a matter of good practice regardless of whether Nurtory currently meets the small business threshold under that Act. By using our Services, you agree to the collection, use, storage and disclosure of your personal information as described in this Policy. If you don't agree with this Policy, please don't use our Services.

2. What Personal Information We Collect

Depending on how you interact with us, we may collect the following personal information:

Contact details — your name, email address, phone number, and delivery and billing address.
Account information — login credentials, order history, delivery plan, billing cycle, and communication preferences.
Child-related information — your child's date of birth, expected due date or age range, provided by you, used only to select and curate age-appropriate Nurture Kit contents and to send you updates relevant to your child's stage. We collect this information from you, the account holder, and not directly from your child.
Payment information — processed securely by our third-party payment provider (Shopify Payments); Nurtory does not collect or store full card numbers.
Communications — messages you send our customer support team, product reviews, survey responses, and competition or giveaway entries.
Technical and usage information — your IP address, approximate location, browser type and operating system, device identifiers, and how you use our Website, collected automatically via cookies and similar technologies (see Section 9).
Marketing preferences — whether you've opted in to receive marketing emails or SMS from us, and your engagement with those communications.

You may choose not to give us certain personal information, but this may mean we can't provide you with some or all of our Services — for example, we can't ship a Nurture Kit without a delivery address, or select age-appropriate contents without knowing your child's age range.

3. How We Collect Personal Information

We usually collect personal information directly from you — for example, when you join our waitlist, create an account, place an order, sign up to receive Nurture Kits, contact our customer support team, sign up for marketing, enter a competition, or otherwise use our Website.

We may also collect personal information:

automatically, through cookies, pixels and similar technologies when you browse our Website (see Section 9);
from our service providers, such as our e-commerce and payment platforms, where they collect information on our behalf in the course of processing your order; and
from publicly available sources, or from third parties such as marketing platforms, where you've engaged with our advertising.

Where practical, we'll only collect personal information about you directly from you. If we receive personal information about you from someone else and we didn't ask for it, and it's not information we could otherwise have collected, we'll destroy or de-identify it where lawful and reasonable to do so.

4. Why We Collect, Use and Disclose Your Information

We collect, hold, use and disclose personal information for the following purposes:

to process and fulfil your orders and recurring Nurture Kit deliveries, including selecting age-appropriate Nurture Kit contents;
to create, manage and administer your Account;
to communicate with you about your order, Account, deliveries, or support requests;
to process payments and prevent or investigate fraud;
to send you waitlist, launch and other marketing communications, where you've opted in, and to let you opt out at any time (see Section 7);
to operate, personalise, and improve our Website, products, and customer experience;
to conduct analytics on how our Website and Services are used;
to run competitions, giveaways, and promotions you choose to enter;
to notify you of product recalls or safety issues;
to manage returns, refunds, and warranty claims; and
to meet our legal and regulatory obligations, including under the Australian Consumer Law, product safety reporting requirements, tax and accounting laws, and the Privacy Act.

We collect, use and disclose personal information for the purpose we collected it for, or for a related secondary purpose that you'd reasonably expect, unless we have your consent, or another exception under the APPs applies (for example, where required or authorised by law). We do not sell your personal information to third parties.

5. Who We Share Your Information With

We disclose personal information to third parties who help us run Nurtory and deliver the Services, including:

our e-commerce platform provider (Shopify) and payment processor, to operate our store and process payments;
couriers and delivery partners, to ship your orders;
email and SMS marketing platforms (such as Klaviyo), where you've opted in to marketing;
IT hosting, analytics, and cloud storage providers, to run and secure our Website and systems;
professional advisers, such as our accountant, insurer, or lawyer, where reasonably necessary; and
regulators, law enforcement, or other parties, where required or authorised by law, or to establish, exercise, or defend a legal claim.

We may also disclose personal information in connection with a business transaction, such as a merger, acquisition, restructure, or sale of some or all of our business or assets, in accordance with applicable law.

These third parties are only permitted to use your personal information to provide services to us, and not for their own independent purposes, except where you've separately agreed to that use (for example, by opting in to a payment provider's own loyalty program).

6. Sending Personal Information Overseas

Some of the third parties we use to provide the Services store or process personal information outside Australia. For example, our website hosting platform, payment processor, and marketing platforms may store or process information on servers located in countries such as the United States, Singapore, or countries within Europe, depending on where those providers operate their infrastructure.

Before we disclose personal information to an overseas recipient, we take reasonable steps, consistent with Australian Privacy Principle 8, to ensure that the recipient doesn't breach the APPs in relation to that information — including by relying on contractual protections with our service providers. If you'd like more information about the countries in which our overseas service providers are likely to store or process your personal information, contact us using the details in Section 15.

7. Direct Marketing

We'll only send you marketing emails or SMS if you've opted in, consistent with the Spam Act 2003 (Cth) and the Privacy Act. Every marketing message we send includes a functional unsubscribe link or opt-out instructions. You can also update your marketing preferences at any time by contacting us or through your Account settings. If you opt out of marketing, we may still contact you for non-marketing purposes, such as order and delivery updates, or to respond to a support request.

8. Children's Information

Because Nurtory curates Nurture Kits based on your child's age, we collect your child's date of birth, expected due date or age range from you, the account holder — not directly from your child. We limit our collection of information about your child to what's reasonably necessary to select and deliver age-appropriate Nurture Kit contents and to send you, the account holder, updates relevant to your child's stage. We don't use it for any other purpose, and we never market directly to children.

You may request access to, correction of, or deletion of information we hold about your child by contacting us at support@nurtory.com.au. As with any request under this Policy, there may be circumstances where we're not able to fully action a request — for example, where we need to retain limited information to meet a legal obligation.

9. Cookies and Similar Technologies

Our Website uses cookies and similar technologies to remember your preferences, keep your cart and checkout working, understand how visitors use our site, and, where applicable, support advertising. The table below summarises the categories of cookies we use.

Category	Examples	Purpose	Can you opt out?
Strictly necessary	Session/cart cookies, login/authentication cookies	Let you browse, add items to your cart, and check out securely.	No — required for the site to function
Functional	Preference cookies (e.g. currency, region)	Remember choices you've made so you don't have to re-enter them.	Yes, via browser settings
Analytics	Google Analytics and similar tools	Help us understand how visitors use the site so we can improve it.	Yes, via browser settings
Marketing	Email marketing cookies (Klaviyo); advertising and retargeting pixels (e.g. Meta, Google Ads)	Keep the emails we send relevant to you, and show you Nurtory ads that may be relevant to you on other sites.	Yes, via browser settings

You can manage or delete cookies through your browser settings, and where available, through a cookie preference tool on our Website. Blocking or deleting cookies may affect how parts of our Website function, including your ability to check out. Our Website does not currently respond to browser "Do Not Track" signals.

10. Data Security

We take reasonable technical and organisational steps to protect the personal information we hold from misuse, interference, loss, and unauthorised access, modification, or disclosure — including by using secure, reputable third-party platforms for payments, hosting, and data storage, and by limiting access to personal information to personnel and service providers who need it to perform their role.

No method of online transmission or storage is completely secure, and we can't guarantee absolute security. If we become aware of a data breach that's likely to result in serious harm to you, we'll notify you and the Office of the Australian Information Commissioner (OAIC) as required under the Notifiable Data Breaches scheme.

11. How Long We Keep Your Information

We keep personal information for as long as reasonably necessary to fulfil the purposes described in this Policy, including to provide the Services, meet our contractual and legal obligations (such as tax and consumer law record-keeping requirements), resolve disputes, and enforce our agreements. Where we no longer need personal information for these purposes and aren't required by law to keep it, we'll take reasonable steps to destroy or de-identify it.

12. Accessing and Correcting Your Information

You have the right to ask us for access to the personal information we hold about you, and to ask us to correct it if it's inaccurate, out of date, incomplete, irrelevant, or misleading. If you have an Account, you can review and update most of your details directly through your Account settings. For anything else, contact us using the details in Section 15.

We'll respond to access and correction requests within a reasonable timeframe, generally within 30 days. We may need to verify your identity before actioning a request. In some circumstances permitted by the Privacy Act, we may not be able to give you full access or make a requested correction — for example, if doing so would unreasonably affect the privacy of others — in which case we'll explain why, and, where relevant, how you can complain about our decision.

13. Your Rights and How to Make a Complaint

Under the Australian Privacy Principles, you have the right to:

know what personal information we hold about you and why (see Sections 2–5);
access and correct your personal information (see Section 12);
opt out of direct marketing at any time (see Section 7);
deal with us anonymously or under a pseudonym where it's practicable for us to allow this; and
make a complaint if you believe we've mishandled your personal information.

If you believe we've breached your privacy or handled your personal information inconsistently with this Policy or the Privacy Act, contact us using the details in Section 15. We'll investigate and aim to respond within a reasonable timeframe, generally within 30 days. If you're not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au, by calling 1300 363 992, or by mail to GPO Box 5218, Sydney NSW 2001.

14. Links to Other Websites

Our Website may contain links to third-party websites, including social media platforms. We're not responsible for the privacy practices or content of those websites. We recommend you review the privacy policy of any third-party website before providing your personal information to it.

15. Contact Us

If you have questions about this Policy, or want to access, correct, or make a complaint about your personal information, contact us at:

Nurtory Pty Ltd (ABN 60 697 775 027)
Level 1/9-11 Grosvenor St, Neutral Bay NSW 2089
Email: support@nurtory.com.au

16. Changes to This Policy

We may update this Policy from time to time, for example to reflect changes in our practices or the law. The current version will always be available on our Website. If we make a material change to how we handle your personal information, we'll take reasonable steps to notify you, such as by email or a notice on our Website, before or as the change takes effect.